SISNA Sets the Standard for Excellence
It seems that as a society we've just about forgotten what excellence looks like. So awash are we in mediocrity, that anyone who rises slightly above is instantly hailed as most excellent. Then a Michael Jordan comes along, a Tiger Woods, a Stephen Hawkings, or a Yo-Yo Ma, and suddenly we realize that maybe in our attempt to avoid disappointment, we've set the bar too low, lowered our expectations too much. (consider todays political landscape)
I had actually come to the point in looking at ISPs, that I was beginning to wonder if anything less than horribly flawed was indeed as good as it could get. Then I discovered Sisna. The thing about Sisna is that they meet my needs better than any other ISP, I've ever reviewed. And it's not by like a little bit. As with Michael Jordan or Tiger Woods, they are as far ahead of number two as number two is ahead of number ten. But the best news is that it is no accident.
Why Wi-Fi
Hotspotzz utilizes Wi-Fi, short for Wireless Fidelity, which, with transmission speeds of 11 megabits per second, can run 10 to 20 times faster than DSL. Those rumors you keep repeating about the Internet revolutionizing the boob tube is based on Wi-Fi technology. More than a novelty, the business applications of Wi-Fi are already a reality and well worth consideration for companies in need of high-speed networking.
Most notebooks sold today contain Wi-Fi cards and they can be installed in older models. Sisna knows Wi-Fi is the tail that will ultimately wag the dog. At present Hotspotzz is offered to consumers in about 100 locations, mostly Internet cafes and a few hotels, primarily along the west coast. A dial-up account with Sisna allows you access to Hotspotzz at no additional charge. Before long, Wi-Fi, will become a standard feature in most hotels catering to business clientele. Presently, over a two billion dollar industry, its use will skyrocket as the technology becomes more affordable.
A State of the Art Slingshot
Sisna views itself as a David among the Goliaths -- or as I like to think, the Philistines -- of the ISP world. Its founders, Henry and Doris Smith, built their first company, A&S Technologies from scratch using guerilla marketing tactics and no outside funding. They started with one employee and specialized in information transmission for the business world. From there they went on to create Ikano, an ISP wholesaler. In 1993 they put their own retail product on the market with Sisna. Presently, they are looking for franchise owners who are willing to invest between 10 and 25 thousand dollars and themselves -- people who, like the Smiths, are in it for the long haul.